America Wastes $540 Billion on Low Value Email Each Year
Most Blame Everyone But Themselves - New Strategies Emerge
FOR IMMEDIATE RELEASE
Washington, DC – April 4, 2009 – Pam, a manager at Verizon, receives an avalanche of low value email each week. Surprisingly, most of Pam’s unwanted email comes from well-intentioned co-workers.
“Let’s blow up the reply-to-all key!” jokes Pam, “I also get a lot of unnecessary FYI, CYA, and thank you emails.”
Pam’s frustration is shared by many. Over 25,000 surveys compiled by Cohesive Knowledge Solutions, Inc. (CKS) indicate that professionals now spend 2.5 hours a day on email and consider 30% of that time to be wasted. Extrapolated across America’s 100 million knowledge workers and assuming an average wage of $30/hour this equates to a whopping $540 Billion wasted each year.
Who is to Blame?
So who is responsible for the rising tide of low-value email churning through our lives? According to CKS research, most professionals feel it’s someone else. For example, 75% of those surveyed agreed that their colleagues often over-use the reply-to-all feature, yet only 14% agreed that they, themselves, did.
“Professionals need more feedback on the email they send,” says Mike Song, CEO of CKS. “Coaching helps everyone send clear, concise, and actionable email.”
What Can Be Done?
Song offers the following advice, “Reduce email volume by including the following verbiage on widely distributed messages: Please send replies to me instead of hitting reply to all. Also, strive to focus harder on the recipient’s needs. Ask yourself, ‘Do they truly need this email in order to do their job?’ before hitting send.”
These and other techniques from the CKS’ Get Control of Email seminar have helped corporate training clients cut email time by 20% in order to save billions of dollars in wages.
“If you want to run a lean and agile enterprise, you have to aggressively manage email because it now consumes a quarter of your people’s time,” says Song. “The call to action is for leaders to invest in cost effective email efficiency training that yields measurable results.”
CKS created the award winning Info-Excellence® Get Control of Email seminar (www.infoexcellence.com) which has been utilized by 15% of the Global 1000 to date. Mike Song is the best-selling co-author of The Hamster Revolution: Manage Your Email Before it Manages You which has sold 125,000 copies in 11 languages.
For more information: Click info@infoexcellence.com or call: 1-888-340-3598.
Interested in learning more? Click here.
Warm regards,
Mike Song
mikes@infoexcellence.com
